Step 3: How To Be

Step 3: How To Be

Sure That Your

Product Will Make

Money !

Ok, so you have your niche and have picked out the top 5 phrases that people are searching

for in that market.

The next thing we need to find out is if the niche will make you any money!

Bear in mind that there is no guarantees that you will make money with your product,

however if you follow this step it should make 99% sure that there is a market for the

taking!

What you should do now as well is make a folder on your Desktop to keep all your work

together.

Just call it your “niches name” product for example “Dog Training Product”.

To find out if you will make money from your product we need to ascertain that all the

people are searching for your 5 phrases are buying as well!

There are many different ways to do this but this is the way I do it:

First of all go to http://www.google.com and type in your top phrase (the one with the

most searches) for instance I would type in “Dog Training”.

This is what Google bought up for me:

 

Once you have typed in your main phrase the first thing you should look at is the number

of search results the query has.

You can see from the example above I have highlighted the search results and there are

38,800,000 results for the phrase “dog training”.

This is a lot of results and that normally means there is a market there.

The next thing you should do is look at the number of adwords the phrase has.

I have highlighted the Adwords on the page and these are adverts people place on Google

for certain phrases what we are interested in is how many competing ads there are and

what sort of price they are paying to be there.

Basically the more profitable a market the more people will bid to place their ads.

So all you need to do now is type each one of the five phrases you picked earlier and make a

note of:

1. The number of search results

2. How many people are paying to be their on Google Adwords

The next thing we need to do as mentioned above is get a rough idea of how much people

are willing to pay to be there on Google Adwords as this is a good indicator of how much

money is in a niche!

Also make a note of what the Adwords are selling as this is a good indicator of WHAT

people are buying in the niche and this can help you with your product creation.

For instance what is the top Adword Ad?

For the dog training niche it is:

Dog Training Problems

The Professional Solution

Remote Collars & Electrical Fences

Bear in mind this is not necessarily the best product to copy although it will give you an

idea of what people are selling in the niche.

However the above is just something to bear in mind, when you have checked out the

search results for each one of your phrases and the competing ads we need to know how

much people are paying and for this we will use a site called:

http://www.spyfu.com/

Spyfu is a site that lets you see what sort of money people are spending on Google Adwords

for their phrases.

Once you go to the Spyfu site you will see this screen:

All you need to do is type in your main phrase into the Spyfu search bar and it will display

the information we want.

You will need to do this with each of your phrases but I will go through the process with my

example phrase “Dog Training”.

This is the info that SpyFu bought up for the phrase “Dog Training”:

You will receive more info showing the Google Ad words ads but we are only interested in

the top bit as shown above.

Let me explain what this data means and how it is relevant:

Cost/Click: This tells us the average cost to the advertiser per click, so you can see that

the average advertiser is spending $0.80 per each click. The higher amount is the better as

if they are spending a lot of money per click they must be getting sales! (normally anyway!)

Click/Day: This shows us the average amount of clicks per day an advertiser is getting

on that phrase. If this is high it is better also as it means people are searching for

information on that phrase.

Advertisers: This shows the number of advertisers bidding on this phrase. Ideally this

number should be lower than 20 as it means that there is more than 20 different

competing Google Adwords and if you can find a good niche with low competition then this

is better. Don't worry too much about this though as if it is high you can get people to

promote your product!

Cost/Day: This shows the total daily cost to all advertisers that bought this

keyword/phrase this just shows you how much an advertiser is prepared to pay to stay at

the top. Normally the more the better, as if the advertiser is willing to pay more than they

must think the keyword is profitable!

So all you need to do is go through each of your 5 keywords and see the results using this

tool.

Ideally you will be looking for all the figures to be high and the competition low (lower

than 10 competing ads can be a goldmine!).

However as long as people are spending money and there is a market there you will make

money 99% of the time!

Also you should now start thinking about narrowing down your niche for product creation

using this tool.

For example I have been focusing on the keyword “Dog Training” however it is a good idea

to focus on an actual topic within a subject like “Dog Potty Training” in my example.

This is not always the case but does mean you can focus in on one point and will be easier

when creating your product and more targeted.

Here is the results for “Dog Potty Training”:

As you can see from the example above this phrase is a lot more focused and is still very

competitive.

However although it is saying we would only receive 0.79 clicks per day if you created a

product on how to potty train your dog you would get more sales than if you created the

same guide and bid on just the phrase “dog training”.

Does that make sense?

You should find a niche this way that tells people how to solve a problem or offer some

solution.

So for this example I will settle on the topic “Dog Potty Training”.

If you are having any problems with this part then just send me a quick email and I will

help.

Also don't get too caught up on this just take each of your 5 phrases type them into Spyfu

and note the results and see how much people are spending to be there.

Then select a phrase that solves a problem or that is more focused!

So I have settled on the phrase “Dog Potty Training”.

The next step will show you how to get started creating your product.