Step
2: Finding That
Hungry
Niche!
This
is one of the most talked about subjects in IM and can be like the search for
the Holy
Grail!
:)
The
good news is it really does not have to be that difficult and you can find
hungry niches
with
ease it just requires you to think a bit outside the box.
This
step is the exact method I use to find hungry niches and is quite easy to do!
The
first thing you need to do especially with your first product is find a niche
that
interests
you.
This
is not always the case and there will be plenty of profitable niches that you
do not
really
interest you at all, but with your first product it is a good idea to find a
niche that you
have
some sort of interest in.
If
you are having difficulty thinking of a good niche that you have interest in,
the best thing
to
do is think about your hobbies.
The
first niche I can think of for you is “How to make money online” as you are
reading this
guide.
Just
think of things that you enjoy doing like cooking, playing computer games,
fishing,
DIY,
Ebay, collecting stamps etc...
The
other thing I should mention here is try not to spend too much time thinking
about
this
as it can prevent you from taking action!
Once
you have thought of a niche that you have some interest in settle on that niche
and
get
started.
Obviously
I will not know what niche you have picked so for the purposes of this report I
will
go through the niche research steps with the “Dog Training” niche!
Ok,
so once you have got your niche the first thing you need to do is see if it is
profitable
and
people are looking for it!
Remember
don't spend too much time on this just think of something you have an interest
in
and move on to the next step.
The
next thing you need to do is go to Overture and check out how many people are
searching
for your niche.
The
site I use is Pixelfast.com as it lets you see the amount of Google results and
the
amount
people are paying for bids on Overture.
Here
is what the tool bought up for the keyword “Dog Training”:
There
were more results but for the sake of this guide you should be concerned with
just
the
top 20 results.
As
you can see this is a VERY popular niche with lots of people typing in some
very
profitable
phrases. Don't worry if your niche does not bring up this many results, as dog
training
is a heavily saturated market.
Do
bear in mind though that your niches search results should have more than 500
searches
per month at the very least.
This
works out at about 16 unique searches per day on overture. Overture is a search
engine
that is not as big as Google so you can times the results by 4 to get a more
accurate
view
of how many people are searching for a certain phrase.
So
as you can see the main phrases that would interest here are:
dog
behavior training
dog
potty training
dog
training book
dog
training tips
dog
obedience training
So
you should now do the same and pick the top 5 phrases that are being most
searched for
in
your niche.
If
you followed the above steps and your niche has less than 500 searches per
month then
you
will need to find another I'm afraid as it may not be worth putting the work in
if there
are
so few looking for it!
So
if you have a very small niche, try and think of another niche with more search
results.
If
you have found a niche with a decent amount of search results move onto Step 3
where
we
will find out if your niche will make you money!
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